Episode 55

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Published on:

26th Aug 2025

Superheroes of the Event World: Assemble Your Justice League with Nick Borelli

Have you ever wondered what it takes to create truly memorable events that leave a lasting impact? In this episode of the Event Innovator Show, I sit down with Nick Borelli, a seasoned event strategist with a unique perspective shaped by his lifelong passion for comic books and storytelling.

Embracing Your Unique Superpowers

Discover why differentiation is crucial in today's event landscape and how to:

  • Identify your distinctive strengths and perspectives
  • Leverage your passions to fuel innovation
  • Create events that reflect your authentic vision

Assembling Your Justice League

Learn the art of building a dream team that complements your skills:

  • The importance of diverse perspectives in event design
  • How to foster a culture of empowerment and collaboration
  • Strategies for attracting talent aligned with your mission

Just like the super heroes, Nick stresses that we shouldn't be afraid to do unconventional things like Adrienne Dorison did by having a summer camp experience instead of a traditional conference.

Celebrating Your Event Victories

Nick introduces the concept of "Flash Day" for event organizers:

  • Why acknowledging successes is crucial for team morale
  • Creating meaningful KPIs beyond business metrics
  • Cultivating a culture that values impact and celebration

Throughout our conversation, Nick weaves in fascinating parallels between the world of superheroes and event planning, offering fresh perspectives on leadership, risk-taking, and mission-driven event creation.

Whether you're planning your first event or looking to revitalize a long-standing gathering, this episode provides actionable insights to help you tap into your unique strengths and create experiences that truly resonate with your audience.

Are you ready to unleash your inner event superhero? Tune in to discover how embracing your authentic self can transform your events and leave a lasting impact on your community.

Find Nick on LinkedIn: https://www.linkedin.com/in/nickborelli/

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About the Podcast

The Event Innovator Show with Phil Mershon
Innovative Strategies for Launching and Transforming Events
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-edge technology to creative content and unique venue ideas. Tune in weekly to discover the tools and inspiration you need to elevate your events and leave a lasting impression on your audience.

About your host

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Phil Mershon