Event Technology Elevates Art Experiences From Click to Curtain Call with Drew McManus
Have you ever wondered how technology can dramatically impact the event experience, from the moment someone discovers your event to long after they've left the venue? In this episode, I sit down with Drew McManus, CEO of Upstage Technologies, to explore the intricate world of event technology and its profound effect on attendee satisfaction.
The Journey from Tuba to Tech
Drew's fascinating background as a tuba performance major turned arts consultant and technology expert provides a unique perspective on the challenges facing event organizers today. We discuss:
- The evolving landscape of competition in the events industry
- How arts organizations can learn from commercial ticketing giants
- The importance of meeting modern user expectations in the digital age
Crafting a Seamless User Experience
Drew shares invaluable insights on creating a frictionless ticket-buying process, including:
- The critical importance of structured data for search engine visibility
- Strategies for optimizing landing pages and driving conversions
- Innovative approaches to seat selection that boost buyer confidence
The Two-Email Approach
Discover why Drew's company sends a minimum of two emails post-purchase and how this strategy enhances the customer experience.
Beyond the Purchase: Nurturing Attendee Engagement
We explore often-overlooked opportunities for event organizers to build excitement and prepare attendees, such as:
- Tailored communication strategies for first-time vs. returning attendees
- The power of day-of-event reminders
- Leveraging data to measure and improve customer satisfaction
The "Confetti Boom" Effect
Learn about an unexpected design element that significantly increases post-purchase happiness and its potential impact on long-term attendee loyalty.
Throughout our conversation, Drew offers a wealth of actionable insights for event organizers looking to elevate their ticketing and registration processes. Whether you're running a small local gathering or a large-scale conference, this episode provides valuable strategies for creating memorable experiences from the very first click.
Are you ready to harness the power of technology to transform your events? Tune in to discover how small changes in your digital approach can lead to big improvements in attendee satisfaction and loyalty.
Contact Drew
LinkedIn: https://www.linkedin.com/in/upstagedrew/
Website:: https://upstagecrm.io/
