Episode 57

full
Published on:

18th Sep 2025

Empathy and Honesty: The Secret Ingredients for Unforgettable Events

Have you ever considered how the relationships behind the scenes can make or break your event? In this episode, I sit down with Gabriella Robuccio, founder of Pro Event Tips, to explore the often-overlooked world of relationship management in event planning.

From World Cup to Wisdom: Lessons in Event Leadership

Gabriella shares her journey from managing ESPN's coverage of the 2014 World Cup to becoming a sought-after consultant on event team dynamics. We discuss:

  • The critical importance of aligning expectations from day one
  • Why communication strategies must be tailored to different stakeholders
  • How misunderstandings can derail even the most meticulously planned events

Mapping Your Stakeholders for Success

Discover Gabriella's innovative approach to stakeholder management:

  • The power of creating visual maps to identify key players and their influence
  • Strategies for prioritizing communication and resources effectively
  • Why understanding your stakeholders' needs is crucial for conflict prevention

The Two-Quadrant Approach

Learn about Gabriella's method for categorizing stakeholders and how it can streamline your event planning process.

Conflict Resolution: Your Secret Weapon

We delve into the art of handling disagreements gracefully:

  • Why emotional intelligence is more crucial than ever in the age of AI
  • Practical techniques for de-escalating tense situations on-site
  • The unexpected benefits of embracing conflict as a growth opportunity

The Power of "Tell Me More"

Explore how this simple phrase can buy you precious time and insight during high-pressure moments.

Throughout our conversation, Gabriella offers a wealth of actionable advice for event professionals looking to elevate their leadership skills and create more harmonious team dynamics. Whether you're planning your first event or seeking to refine your approach after years in the industry, this episode provides valuable strategies for building stronger relationships and delivering exceptional experiences.

Psychological Safety: The Foundation of Healthy Stakeholder Communication

Conflict prevention isn’t just about processes and checklists, it starts with creating an environment where your team feels safe to speak up. When people know their ideas and concerns will be received respectfully, you prevent misunderstandings from festering into larger issues.

I explore this more in Psychological Safety and Full Out: Keys to Broadway-Inspired Event Excellence. Just like a Broadway ensemble needs both safety and energy to thrive, event teams perform at their best when they feel secure enough to share openly while still bringing their full selves to the task at hand.

Turning Setbacks into Success Stories

Even with the best communication plans, things will go wrong. A sponsor misinterprets a promise, a vendor misses a deadline, or a surprise storm threatens your outdoor event. How you respond in those moments can either fracture relationships or strengthen them.

In The Most Underrated Skill in Event Production: How One Producer Turned a Monsoon into Magic, I share how reframing chaos into opportunity not only salvaged an event but created a lasting story of resilience. The same principle applies to stakeholder relationships: if you can transform conflict into collaboration, you’ll leave a more enduring impression than if everything had gone perfectly.

Are you ready to transform the way you manage your event team and stakeholders? Tune in to discover how focusing on the human element can lead to smoother operations and more successful events.

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About the Podcast

The Event Innovator Show with Phil Mershon
Innovative Strategies for Launching and Transforming Events
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-edge technology to creative content and unique venue ideas. Tune in weekly to discover the tools and inspiration you need to elevate your events and leave a lasting impression on your audience.

About your host

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Phil Mershon