Crafting Unforgettable Experiences: Joy is Your New Metric with Tahira Endean
Have you ever wondered how to create events that leave attendees feeling energized, connected, and inspired? In this episode, I sit down with Tahira Endean, head of programming for IMEX and author of "Our KPI is Joy: How Live Events Catalyze Happiness, Productivity, and Trust," to explore the transformative power of intentional event design.
Redefining Success: Why Joy Matters in Events
- How focusing on attendee experiences can drive retention and word-of-mouth marketing
- The ripple effects of joyful events on learning, connection, and business outcomes
- Strategies for measuring and maximizing joy throughout the event lifecycle
- NOTE: This conversation reminded me of David Adler's new metric: Conversations or connections.
Creating Moments of Magic
Discover how Tahira and her team craft unforgettable experiences at IMAX, including:
- Innovative welcome experiences that set the tone for connection
- Surprising activations that spark curiosity and delight
- Thoughtful spaces designed for various attendee needs, from quiet reflection to energizing interactions
The Power of Saying "Yes"
Tahira shares a fascinating story about bringing circus performers into event spaces, illustrating how pushing boundaries and embracing creativity can lead to truly memorable moments.
Designing for Human Connection
We explore the importance of:
- Understanding your audience's unique needs and desires
- Creating psychological safety from the moment of registration
- Facilitating meaningful interactions between attendees, even in large-scale events
Beyond the Event: Nurturing Year-Round Engagement
Learn strategies for keeping the event spirit alive between gatherings, without overwhelming your audience.
Embracing Authenticity and Vulnerability
Tahira discusses the impact of incorporating "tough talks" on sensitive topics at IMAX, highlighting the power of creating space for genuine human experiences within professional settings.
Whether you're planning an intimate gathering or a large-scale conference, this conversation offers valuable insights into creating events that resonate deeply with attendees. Tahira's approach reminds us that when we prioritize human connection and meaningful experiences, we create ripples of positive impact that extend far beyond the event itself.
Are you ready to rethink your event strategy and create gatherings that truly matter? Tune in to discover how focusing on joy can transform your events and your attendees' lives.
Contact Tahira
LinkedIn: https://www.linkedin.com/in/tahira-endean-msc-citp-cmp-ced-918a868/
Website: https://intentionaleventdesign.ca/
