Episode 28

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Published on:

4th Feb 2025

Ditch the Conference Room: Building Trust Through Zip Lines and Campfires with Adrienne Dorison

Picture yourself dangling from a zip line, heart racing, surrounded by fellow entrepreneurs who started as strangers but will end up as lifelong connections. In an era of polished business conferences and luxury retreats, one company dared to strip away the fancy hotels and PowerPoint presentations in favor of bunk beds and trust falls.

Adrienne Dorison, co-founder and CEO of Run Like Clockwork, joins us to reveal how Camp Clockwork transformed the traditional business event into a three-day summer camp experience. She shares why pushing entrepreneurs out of their comfort zones - literally and figuratively - led to deeper insights and stronger relationships than any conventional conference could achieve. From concerns about selling an "unprofessional" format to witnessing breakthrough moments on the climbing wall, this episode challenges everything you think you know about business networking and professional development.

Reach Adrienne:

Website: https://www.runlikeclockwork.com/

Facebook: https://www.facebook.com/adrienne.dorison

Linkedin: https://www.linkedin.com/in/adriennedorison/

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About the Podcast

The Event Innovator Show with Phil Mershon
Innovative Strategies for Launching and Transforming Events
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-edge technology to creative content and unique venue ideas. Tune in weekly to discover the tools and inspiration you need to elevate your events and leave a lasting impression on your audience.

About your host

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Phil Mershon