Episode 27

full
Published on:

21st Jan 2025

The Power of Play: How One Coach is Transforming Conference Education Forever Justin Moore

What if the secret to transforming how creators learn about sponsorships isn't another PowerPoint presentation, but a game?

In this eye-opening episode, sponsorship coach Justin Moore reveals what seven years of landing brand deals taught him about learning. After generating over $5 million through 500+ successful sponsorships, he spotted a fundamental flaw in traditional conference education. Now, he's making his boldest bet yet—investing $20,000 to reimagine how creators learn by turning his entire conference into a game.

You'll discover:

• Why traditional conference formats are failing creators

• How gamification can triple knowledge retention and engagement

• The surprising psychology behind "learning through play"

• A behind-the-scenes look at Sponsored Games, the first-ever gamified creator conference

• Why some of the best business learning happens outside the classroom

Whether you're an event organizer looking to innovate or a creator tired of passive learning experiences, this conversation will challenge everything you thought you knew about professional education.

Plus, Justin shares his candid thoughts on risk-taking, event design, and why sometimes you need to blow up the playbook to serve your audience better.

Ready to discover how play might be the missing ingredient in your next event? Listen now.

Follow Justin here: https://www.sponsormagnet.com/

Learn about this new Book Sponsor Magnet here: https://www.sponsormagnet.com/

Listen for free

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About the Podcast

The Event Innovator Show with Phil Mershon
Innovative Strategies for Launching and Transforming Events
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-edge technology to creative content and unique venue ideas. Tune in weekly to discover the tools and inspiration you need to elevate your events and leave a lasting impression on your audience.

About your host

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Phil Mershon