Symphony's Secret Weapon: Connection with Holly Mulcahy
What happens when a prison music program revolutionizes the symphony experience? Meet Holly Mulcahy, a disruptive force in classical music who's transforming how orchestras compete in the Netflix era. As Concertmaster of the Wichita Symphony Orchestra and curator of audience engagement, Holly reveals how breaking down traditional barriers between musicians and audiences creates unforgettable live experiences.
In this episode, discover:
• How prison performances taught Holly more about music's impact than conservatory training
• Creative ways symphonies are competing with modern entertainment options
• The art of "breaking the fourth wall" to create genuine audience connections
• Why treating concerts like carefully crafted meals leads to deeper engagement
• Innovative approaches to make classical music more accessible and meaningful
From pairing wines with violin concertos to crafting multi-sensory experiences, Holly shares practical insights for anyone looking to transform traditional events into magnetic gatherings that keep audiences coming back for more.
Whether you're an event professional, performing artist, or someone passionate about creating meaningful experiences, this conversation will forever change how you think about live performance and human connection.
Connect with Holly:
