Episode 59

full
Published on:

30th Sep 2025

Supercharge Your Event With a Professional Content Weaver with Sarah Michel

Have you ever wondered how to create truly meaningful connections at events, beyond the superficial exchange of business cards? In this episode, I sit down with Sarah Michel, Vice President of Professional Connexity at Velvet Chainsaw, to explore the art of fostering genuine relationships and community at conferences and gatherings.

Reimagining the Welcome Experience

  • Why first impressions matter more than you think
  • Innovative strategies for making solo attendees and first-timers feel instantly at home
  • The power of recruiting an "army of connectors" to facilitate meaningful interactions

The Role of MCs in Building Community

Sarah reveals her approach as a "content weaver," explaining how:

  • MCs can set the tone for genuine connection from the moment attendees enter the room
  • Simple techniques like call-and-response can transform passive audiences into active participants
  • Thoughtful facilitation can bridge the gap between speakers and attendees, enhancing content retention

Beyond the General Session

Learn why Sarah believes concurrent sessions are the untapped goldmine for networking, and how to:

  • Train speakers to facilitate peer-to-peer interactions
  • Design education sessions that foster connection without sacrificing content
  • Create opportunities for meaningful dialogue throughout the event

Throughout our conversation, Sarah challenges us to rethink our approach to event design, emphasizing the importance of intentionality in creating spaces and moments for true connection. Her insights offer a fresh perspective on how to transform events from mere information exchanges to catalysts for community building and personal growth.

Whether you're planning your first gathering or looking to revitalize a long-standing conference, this episode provides actionable strategies to create events that resonate deeply with attendees and foster lasting relationships.

Are you ready to move beyond transactional networking and create experiences that truly bring people together? Tune in to discover how focusing on "connexity" can transform your events and leave a lasting impact on your community.

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About the Podcast

The Event Innovator Show with Phil Mershon
Innovative Strategies for Launching and Transforming Events
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-edge technology to creative content and unique venue ideas. Tune in weekly to discover the tools and inspiration you need to elevate your events and leave a lasting impression on your audience.

About your host

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Phil Mershon