Investing in Big Names to Amplify Your Event Impact with JC Hite

Have you ever considered launching your own event but felt overwhelmed by the prospect? In this episode, I sit down with JC Hite, the visionary behind Scale with Stability Summit, to uncover the strategic decisions and lessons learned from creating a faith-based business conference for entrepreneurs and CEOs.

Strategic Advantages in Event Planning

How partnering with a university dramatically reduced costs for AV and catering
The decision to invest in high-profile speakers rather than lowering ticket prices
Balancing celebrity appeal with relevant content to serve attendees

Building Relationships and Authority

JC explains his long-term strategy of using events as a branding tool, including:

Cultivating connections with industry leaders and celebrities
Leveraging these relationships to attract other speakers and sponsors
Creating a ripple effect of value for attendees and speakers alike

Learning from Feedback and Failures

We discuss the importance of vulnerability and continuous improvement, including:

Actively seeking criticism from VIP attendees
Adapting track structures based on attendee preferences
Addressing unexpected challenges, like the lack of coffee for non-VIPs

The Emotional Rollercoaster of Event Planning

JC opens up about:

The stress of working towards a fixed deadline
Strategies for coping with financial pressures
The unexpected generosity that can arise from building genuine relationships

Whether you're considering your first event or looking to enhance an existing one, this conversation offers valuable insights into the strategic thinking required for success. JC's candid reflections on both triumphs and missteps provide a roadmap for anyone looking to create impactful experiences in the world of faith-based business events.