Episode 43

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Published on:

10th Jun 2025

Engineer Authentic Connections at Your Next Event with Angie Callen

Have you ever wondered what it takes to create an event that truly resonates with your audience? In this episode, I sit down with Angie Callen, a serial entrepreneur and founder of Career Benders and The Modern Coach, to uncover the secrets of crafting unforgettable event experiences.

As a self-proclaimed "recovering engineer who loves people," Angie brings a unique perspective to event planning that combines meticulous attention to detail with a deep understanding of human connection. We explore how this blend of skills can elevate your events from good to extraordinary.

The Foundation of Exceptional Events

  • Understanding your audience's needs and desires
  • Aligning event objectives with attendee expectations
  • Creating consistent messaging from first contact to post-event follow-up

Micro-Moments That Make a Big Impact

We discuss the power of personalized touches, including:

  • Tailoring swag bags to individual preferences
  • Sending handwritten notes before and after the event
  • Leveraging video messages to build excitement and connection

The Human Element in Event Planning

Angie reminds us that at the core of every successful event is the human experience. She shares insights on:

  • Fostering genuine connections among attendees
  • Creating opportunities for transformation and growth
  • Balancing structure with flexibility to allow for serendipitous moments

Bridging the Gap: Pre and Post-Event Engagement

Learn how to:

  • Maintain momentum from registration to arrival
  • Continue the event experience long after attendees have gone home
  • Use technology to enhance community-building before, during, and after your event

Whether you're planning your first event or looking to breathe new life into an established gathering, this conversation offers valuable insights for creating experiences that truly resonate with your audience.

Angie leaves us with a powerful reminder: "Be authentic and think about the human." It's a simple yet profound approach that can transform your events from forgettable to unforgettable.

Connect with Angie

Website: ModernCoach.co

LinkedIn: https://www.linkedin.com/in/angiecallen/

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

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About the Podcast

The Event Innovator Show with Phil Mershon
Innovative Strategies for Launching and Transforming Events
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-edge technology to creative content and unique venue ideas. Tune in weekly to discover the tools and inspiration you need to elevate your events and leave a lasting impression on your audience.

About your host

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Phil Mershon