From Contacts to Connections: Crafting Community for Your Conference with Katie Brinkley

Are you ready to take your event marketing to the next level? In this episode, I sit down with Katie Brinkley, a social media strategist with two decades of experience and author of "Social Shift." We dive deep into the world of community building and effective social media strategies for event organizers.

The Power of Community

• How online connections can lead to meaningful real-life relationships
• The importance of pre-event engagement in building excitement
• Strategies for creating a welcoming atmosphere for first-time attendees

From Group to Community: Making the Shift

• Driving meaningful conversations to foster connections
• Encouraging a "give-first" mentality among community members
• Creating safe spaces for open dialogue and support

The Four-Post Strategy for Event Marketing

• 1. Awareness: Highlighting pain points your event addresses
• 2. Elaboration: Showcasing thought leadership on relevant topics
• 3. Community: Sharing personal experiences and success stories
• 4. Action: Inviting engagement beyond social media platforms

Applying the Strategy to Your Event

• Build anticipation for your event over time
• Target the right audience with precision
• Create a content plan that resonates with potential attendees

Key Takeaways for Event Organizers

• Start building your community well in advance of your event
• Focus on providing value rather than constant selling
• Use social media to facilitate meaningful connections among attendees
• Leverage your content to showcase the unique value of your event

Whether you're planning your first event or looking to enhance your existing marketing strategy, this conversation offers valuable insights to help you create a vibrant community and boost attendance. Get ready to transform your approach to event promotion and community building!

Follow Katie

Website: https://www.katiebrinkley.com/

Facebook: https://www.facebook.com/iamKatieBrinkley

LinkedIn: https://www.linkedin.com/in/katiebrinkley

Instagram: http://instagram.com/iamkatiebrinkley

Mentioned in this episode:

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