Episode 16

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Published on:

8th Nov 2024

Creating an Elite Event Experience: How Flavor Media Summit Targets Advanced Food Bloggers with Megan Porta and Melissa Erdelak

Ever wonder how to create an event that sells out before it's even marketed? In this episode, co-founders Megan Porta and Melissa Erdelak reveal how they built the Flavor Media Summit, an exclusive gathering for advanced food bloggers. Learn how they transformed a gap in their industry into a premium event experience that has attendees eagerly signing up for next year before leaving the current one.

Discover their innovative approach to:

  • Curating the right mix of attendees through a careful application process
  • Creating intimate, interactive sessions that serve experienced content creators
  • Integrating sponsors naturally into the event experience
  • Crafting memorable moments through intentional details like custom playlists and premium food offerings
  • Finding ways to integrate sponsors in a non-salesy way

Whether you're planning an industry-specific conference or looking to elevate your event experience, this episode provides practical insights for creating an event that stands out in a crowded market. Plus, hear why sometimes keeping your event small and focused can lead to bigger success.

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About the Podcast

The Event Innovator Show with Phil Mershon
Innovative Strategies for Launching and Transforming Events
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-edge technology to creative content and unique venue ideas. Tune in weekly to discover the tools and inspiration you need to elevate your events and leave a lasting impression on your audience.

About your host

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Phil Mershon