Episode 36

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Published on:

22nd Apr 2025

Broadway Secrets for Electrifying Your Next Event with Wendee Lee Curtis

Have you ever wondered what makes Broadway performances so captivating and transformative? In this episode, I sit down with Wendee Lee Curtis, a Broadway veteran with decades of experience, to uncover the secrets behind the magic of theater and how they can be applied to create unforgettable events.

Wendee shares her journey from a young girl dreaming of the stage to becoming a Broadway star, and now an event strategist helping businesses and event owners create powerful experiences. She introduces us to her Broadway Blueprint, a unique approach that combines the best practices of theater with the needs of live events.

The Power of Broadway's Principles

  • The Sacred Circle: A pre-show ritual that connects performers and sets the tone for excellence
  • The Show is Sacred: Treating your work as something of utmost importance
  • Full Out Performance: Giving 100% every time, or stepping aside if you can't
  • Deep Bench Mentality: Cross-training and having backups for every role

Applying Broadway Magic to Events

We discuss how these principles can be adapted for various events, from conferences to corporate training sessions. Wendee offers practical tips on:

  • Creating a psychologically safe space for speakers and attendees
  • Encouraging "full out" performances from all participants
  • Building a culture of support and excellence within your event team

Transformational Experiences

Wendee emphasizes the importance of creating events that truly change hearts and minds. She shares insights on:

  • Connecting deeply with your audience through storytelling
  • Fostering moments of reflection and self-discovery
  • Empowering attendees to tap into their own creativity and potential

This conversation is a must-listen for anyone looking to elevate their events from good to extraordinary. Whether you're planning your first event or seeking to upscale an existing one, Wendee's Broadway-inspired strategies will help you create unforgettable, transformative experiences.

Here's what you can expect to gain from this episode:

  • Understand how Broadway's principles can be applied to event planning and execution
  • Learn techniques for creating a supportive and high-performing event team
  • Discover ways to encourage speakers and participants to give their absolute best
  • Gain insights on fostering transformational moments in your events
  • Explore strategies for building a sense of community and belonging at your gatherings

Get ready to bring some Broadway magic to your next event!

Follow Wendee:

LinkedIn: https://www.linkedin.com/in/wendeeleecurtis/

website: wendeeleecurtis.com/

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About the Podcast

The Event Innovator Show with Phil Mershon
Innovative Strategies for Launching and Transforming Events
The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-edge technology to creative content and unique venue ideas. Tune in weekly to discover the tools and inspiration you need to elevate your events and leave a lasting impression on your audience.

About your host

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Phil Mershon